Quantitative researches use probability sampling to choose samples from huge populations. A individual must be chosen at random to be termed a probability sample.

Probability sampling requires that everyone in your population has an equal chance of being chosen. In a population of 100, each person has a one-in-hundred probability of being chosen. Probability sampling offers the best chance of obtaining a truly representative sample.

Statistical theory predicts that all responses from a small sample will represent the total population.


What is probability sampling?


Probability sampling has four forms:



Racial quotas




Random sampling:


As the name implies, simple random sampling selects a random sample. Individuals are assigned numbers (sample) and then selected randomly using an automated system. Finally, the numbers chosen indicate the sample participants.


The lottery system and number generator software/random number table are used to select samples in this method. This sampling approach has several advantages and disadvantages.


Random stratification:


As the name implies, stratified random sampling is the process of randomly selecting individuals from a larger population. Create groups when sampling, then take individual samples from each group.


Sex, age, race, and other criteria are frequently organized or classified. Subjects are separated into mutually exclusive groups and members are chosen at random from each group.


These groupings should be distinct enough such that everyone in each group has an equal chance of being chosen. This method is called “random quota sampling.”




Random cluster sampling is a strategy for selecting randomly scattered participants. For example, picking 100 persons from the whole US population would be challenging. Instead, the researcher selects locations (cities or counties) at random.


A neighborhood, a family, a university, etc. are all examples of cluster sampling. The clusters are then identified by subdividing the population.


Sampling method:


Using systematic sampling, you select every “nth” person for the survey. For example, every fifth person may be surveyed. As an enhanced version of the classic probability method, each group member is randomly selected to form a sample at regular intervals. Each person in a population has an equal probability of getting chosen. These are probability sampling types.


Probability sampling benefits and drawbacks


Each probability sampling method has advantages and disadvantages. Overall, probability sampling minimized systemic bias. This reduces the likelihood of over- or under-representation of the population.


It also allows you to check your results using statistical tools like confidence intervals and margins of error.


Probability sampling benefits







Probability sampling benefits







What is a sample of probability?


Let’s look at an example to better grasp this sampling strategy. The US has 330 million residents. It is nearly hard to survey every single person. Use probability sampling to obtain data from a limited population.


Consider a corporation with 500,000 employees worldwide. The company wants to update several of its HR practices, but they want to know if the workers would like them beforehand. Reaching all 500,000 employees takes time. Probability sampling is useful here. A random sample of 500,000 workers is chosen. This survey will be representative. Send a survey to the sample now.


Based on the response, management will assess whether or not the company’s employees approve of the change.


How does a probability sampling work?


How to do probability sampling:


  1. Select your target audience carefully: think about which members of the community you think should be surveyed.


  1. Select a valid sample frame: To collect trustworthy data, your sample frame should only include members of your target demographic.


  1. Choose your sample and start your survey: selecting the right sample and setting up a survey can be tough. However, unexpected difficulties such as cost, responder quality, and response time will arise. A probability survey can be challenging to get a sample to correctly answer.


In most circumstances, drawing a probability sample saves time, money, and frustration. You probably won’t be able to send surveys to everyone, but a probability sample allows everyone to participate.


Use probability sampling when?


Probability sampling should be employed here:


  1. To decrease sampling bias: this sampling method is used to reduce sampling bias. The sample selection determines the research’s inference accuracy. The correctness of a researcher’s results is determined by their sample selection. Probability sampling ensures a fair representation of the population, leading to more accurate results.


  1. When the population is normally diverse: researchers utilize this method to obtain samples representative of the entire community. We’d like to know how many people prefer medical tourism versus home treatment. Selecting samples from different socioeconomic levels, backgrounds, and other criteria would help represent the total population.


  1. To obtain a representative sample of a population, researchers can employ probability sampling. Researchers utilize approved statistical methods to draw a certain sample size.




Chart comparing probability vs non-probability sampling


Comparative basis








Probability sampling is a way of selecting a representative sample from a population.


Non-probability sampling is a sampling approach where no one can anticipate who will be chosen as a sample.


Also known as random selection










Selection possibility






Result Fair




Exploratory conclusive


Statistical Inferences


Objective Subjective


Tested Hypothesis


What distinguishes probability from non-probability sampling?


What separates probability from non-probability sampling?


It is a sampling approach where all members of the population have an equal probability of being picked as a representative sample. Non-probability sampling is a sampling method where the sample size is uncertain.


  1. Probability sampling is also called random sampling since it is based on chance. Non-probability sampling, on the other hand, does not use randomization. So it’s non-random sampling.


  1. The sampler chose the representative at random. Statistical sampling In non-probability sampling, the researcher selects the subject at random.


  1. the selection odds are fixed and known Statistical sampling Unlike non-probability sampling, the selection probability is unknown.


  1. Probability sampling is utilized for conclusive analyses. Non-probability can be employed in exploratory studies.


  1. Probability sampling yields non-biased findings, while non-probability sampling yields biased outcomes.


  1. Probability sampling represents the total population better than non-probability sampling since the topics are picked at random by the researcher. So, in probability sampling, results can be extrapolated to the entire population, but not in non-probability sampling.




So that’s it for probability sampling and its types. We hope that by reading this blog, you will grasp the significance of this. If you are a student, this blog should help you learn about probability sampling. So you can comprehend probability sampling and the various types of probability sampling. Our specialists can aid you with probability homework.