The COVID-19 epidemic has presented marketers with a number of challenges. The show must, nevertheless, go on. As a marketer, you’ll need to craft your strategies in such a way that they resonate with the audience’s emotional and mental state. If you’re concerned about how to sell in these difficult circumstances, the first and most important step is to plan, which should incorporate video. Why? You are free to inquire. We’ll talk about the advantages of video marketing during the epidemic in this blog. So, without further ado, let’s get started.
Why is it so important to have video now?
Videos are the marketing equivalent of sniper shots, in that they always strike the intended audience. Take a look at these numbers to see how much traction videos may get in terms of marketing.
• When compared to efforts that do not incorporate video, video-based initiatives produce 66 percent more qualified leads on an annual basis.
• When it comes to brand awareness, companies that use videos in their campaigns have 54 percent more traction.
• Products with promotional videos have a 144 percent better chance of being purchased.
Furthermore, the epidemic has altered the way people consume internet material. People are compelled to remain at home and spend a significant amount of time online. Many content makers have saturated the online realm with video content as a result of these changes. It’s also created a lot of competition for other marketers to get the attention of their target audiences. Here are a few pointers for creating intriguing and eye-catching videos that can help you stand out from the crowd.
Set a goal for yourself.
Despite the fact that video is popular in digital marketing tactics, a lack of sufficient preparation and clear objectives might jeopardize the entire video production cost. The first step in creating videos is to figure out what you want to achieve with your marketing strategy. Starting a conversation, sales conversion, email signup, brand exposure, and so on are just a few of them.
Make sure to include a clear call to action so that the objectives are met through video. It’s critical to define your objectives because 72 percent of consumers prefer video-based material when learning about new products or services. Another crucial factor is to be realistic in your approach and objectives. Keep track of the data and adjust your methods as necessary.
Give your videos a reason to exist.
People are quite concerned about their safety right now. As a company, you want to reassure your customers about all of the safety precautions you’re taking to protect their safety. Consumers desire to hear COVID-19 messaging from their favorite businesses, according to 4As research.
“Your safety is our primary focus…” is something you’ve probably heard or read in most of the advertisements. It appears to be a key term that has no impact on customers because every brand is doing the same thing. Make an effort to convey the video’s genuine objective. Simply interact, encourage, and uplift your audience during these trying times, and you will reap the benefits in the long run.
Be unique and genuine.
On social media, people are inundated with content at all times and from all directions. And the entire battle is over screen time. Every company wishes to create viral videos, and in order to do so, they begin to follow the trend. A replica of something that went viral, on the other hand, has a very slim chance of going viral again.
If you want to go viral, focus on your strengths first, and then expand your horizons. What good is a viral video if it doesn’t represent your company? If you don’t already have one, now is the time to think about it and make a decision.
Make it work with your budget
You don’t have to worry about the budget if you’re a large corporation. Otherwise, a company’s budget is a major barrier. Businesses have also been pushed to cut costs as a result of the pandemic, as most of them are seeing income decline. You can generate excellent videos as a video creator even if you don’t have a lot of money. However, this is not the case for the vast majority of marketers.
In that case, you need come up with inventive approaches to equal the quality of professional videos. With smartphones that can record in 4K and free internet editing software, you can get incredible results on a shoestring budget. To keep your audience interested, you can use live streaming, Instagram, and Facebook stories. These are simple tasks that can be accomplished with the help of a smartphone.
Make Mobile a Part of Your Strategy
Do you know that during the lockdown, more than half of the population reads the news on their mobile devices? If you’re going to use videos in your marketing, make sure they’re mobile-friendly. Concentrate on little details such as download time and streaming speed.
Another factor to consider is the platform on which you’re creating the video—different social media platforms support different formatting styles. IGTV, for example, allows portrait mode, although YouTube is better suited to landscape viewing. Make sure the videos you’re uploading are appropriate for the platform.
For video marketers, the do-it-yourself film is a low-cost choice. DIY videos are a must-have format for marketers in these terrible times, whether you’re a self-sustaining business owner or a Fortune 500 corporation, because people are at home and need something to do while being productive. DIY videos are the most effective approach to provide value to clients while also promoting the business. Here are a few pointers on how to make professional DIY videos:
• Camera Positioning: When recording these movies, the camera lens is frequently maintained too low. To get better viewing angles and visually appealing videos, put the camera lens at eye level or slightly higher.
• Lighting: Because videos are visual mediums, lighting has the ability to set the tone for the audience. Adjust the lighting in your videos to match the content you’re talking about in the video. Not to mention, never have your video’s subject face a light source such as a window or a lamp. It’s preferable to shoot marketing videos under artificial lighting.
• Sound: The opening few seconds of a video are critical since they determine whether or not the viewer will watch the entire video. Sound and music might be the x-factor that helps you get off to a great start.
• Video editors: You can use Vidoecreek, Adobe, Animoto, WeVideo, and other online editors. They’re simple to use, and the majority of the functions are available for free.
It is undeniable that this is a difficult time to be a marketer. You must be torn between being compassionate, thoughtful, and sensitive. At the same time, you shouldn’t come across as opportunistic. If you can find a balance between the two, your videos will leave an indelible impact.